Better retail lighting will generate sales
Using LED lamps in retail stores will increase sales, according to a lighting guide published by the building research organisation BRE.
BRE’s new guide to retail lighting reviews current practice and gives advice on how to achieve energy savings and attract customers.
Lighting should be included in the brand identity to define the image of the retailer more clearly, the guide advises. It also highlights how the use of LEDs and ceramic metal halide lamps rather than halogen will increase energy efficiency, and provides new opportunities for accent lighting.
Studies referenced in the guide show that retail is one industry’s biggest energy consumers. In 2011, retail lighting consumed 35 per cent of the energy used for lighting in the entire service sector, and 43 per cent of electricity used in the retail sector.
The study also showed that the majority of retailers relied on traditional lighting solutions. Three quarters of lamps were fluorescent, and nearly half the remainder were halogen.